About Us

PURE is dedicated to providing property & casuality insurance to successful, responsible families.

We provide comprehensive coverage, including insurance for high value homes, automobiles, watercraft, excess liability, jewelry & art; and excellent service to an elite membership.

As a Florida domiciled reciprocal insurance exchange, PURE is unique because it is owned by its members (policyholders). The PURE model has significant benefits for its members:

• The policies are participating. This means members could receive dividends.
• PURE is committed to making use of Subscriber Savings Accounts (SSA) to build surplus in the company, and create value for our members.
• The policies are nonassessable (Florida Statute 629.261). A member's liability ends with the cost  of his/her policies.

PURE Risk Management, LLC serves as the attorney-in-fact and is led by a management team recognized as leaders in the high net worth property and casualty niche.

A Subscribers’ Advisory Committee principally made up of PURE members assures that management hears the voice of the membership.