Founded in Florida in 2006, PURE quickly became recognized as a provider of quality property and casualty solutions for high net worth individuals and families. While launching with insurance options for a broad range of coverage, Homeowners solutions offered to eligible high-value dwelling owners in coastal areas soon emerged as PURE’s leading and most acclaimed product.

At the time of the PURE launch, a number of large insurance companies were withdrawing from the Florida market. These withdrawals left many Florida homeowners with few options for windstorm coverage and when available, premiums were often double or triple those previously paid. As a provider of multi-line insurance solutions, including homeowners insurance with windstorm coverage, PURE was a welcome entry for high net worth residents of Florida.

In May of 2008, Pure expanded to South Carolina. PURE’s entry into South Carolina coincided with very restrictive changes to the South Carolina Wind & Hail Underwriting Association. These marketplace changes resulted in limited homeowners insurance capacity and increasing premiums for many residents. Recognizing the need for comprehensive coverage and fairly priced premiums, PURE launched its insurance product line to high value homeowners in the coastal areas of South Carolina.

Most recently, PURE expanded to New York and New Jersey. PURE entered the market offering high value homeowners insurance with competitive pricing and no mandatory hurricane deductibles. Many residents in Long Island and in other New York - New Jersey coastal areas are already saving 25% or more on their annual premiums with customizable coverages from PURE.

In addition to the high value homeowners product offered in Florida, South Carolina, New York and New Jersey, PURE also offers comprehensive coverage for automobiles, watercraft, excess liability, jewelry and art.

As well as a portfolio of quality products and services, PURE is recognized for its member centric company structure and service philosophy. As a Florida domiciled reciprocal insurance exchange, PURE is owned by its members. As a member owned company, policyholders receive numerous benefits including stable and consistent pricing, profit distribution, and company oversight by a Subscribers Advisory Committee. The Subscribers Advisory Committee consists principally of PURE members and assures that the voice of the membership is heard in making company decisions.

It is our pleasure to offer our unique and innovative insurance model to high value homeowners in Florida, South Carolina, New York and New Jersey.