How Much Should I Buy?

PURE will not sell a personal excess liability policy with a limit less than $5 million.

We encourage you to consult with your insurance agent to help you choose the right amount of coverage for you and your family.

However, we can offer some general advice to high net worth households:

• Buy at least $5 million of Personal Excess Liability coverage. This amount should serve to protect you against the vast majority of claims for personal injury and property damage. In fact, PURE does not offer limits below $5 million.
• Protect your net worth. A simple rule of thumb is to buy protection up to your net worth (typically up to $10,000,000 of coverage). If you have more to lose, you might find it to be cost-effective to buy even higher limits.
• Remember, with most policies, the cost of defending a lawsuit is not subject to the policy limits. Be sure to select a policy (like PURE’s) that provides defense "outside of the limit."